Today saw the announcement of the Golf Saudi Summit, an all-new global business event for golf. The conference will bring together business executives and national leaders to discuss hot topics and new growth strategies at SoftBank Investment Advisers ‘ Saudi International from 2-4 February.
The conference, held in King Abdullah Economic City, Jeddah, will allow guests to learn more about the rapid growth of golf in the Kingdom and provide an opportunity to unite game stakeholders and establish key business relationships. With Golf Saudi’s dedication to building an effective new ecosystem, which will give businesses a unique opportunity to tap into, participants will be able to see first-hand how the nation has taken major steps in developing the game.
This focuses on five pillars – access and infrastructure; events; national team and academies; mass participation; and tourism. Golf Saudi is a wholly-owned SGF subsidiary, mandated to create an efficient and sustainable new ecosystem for the national activities of the sport, in direct support of Vision 2030.
“Saudi Arabia has one of the most ambitious programmes in the history of global golf and our goal is to carry out innovative programmes based on new creative ideas, technology and best practises, setting a new standard in the design space.” As the customer marketing platform to execute the vision and mission of SGF, Golf Saudi has played a key role in laying solid foundations for long-term growth and sustainability of the sport.
Both the Saudi International and the Golf Saudi Summit will show the widespread appeal and lucrative opportunities that the sport has to offer in the Kingdom through its ability to drive real estate, corporate, hospitality and business-to-business benefits, as well as offering tourists the opportunity to enjoy and meet the world’s best players head-to-head.