Kenya Airways Plc (NSE:KQ) has increased its route by launching the airline’s 4th and 5th European destinations , flights to Rome, Italy and Geneva, Switzerland – after Amsterdam, London and Paris. The introduction of these routes is part of Kenya Airways’ network extension strategy steered towards growing its market share, increasing revenues and financial turnaround.
Kenya Airways Group Managing Director and Chief Executive Officer, Sebastian Mikosz said, “These new routes will play a significant role in encouraging more business and tourism opportunities and strengthening Nairobi as the top business hub. With 5 European destinations and 55 worldwide from Nairobi, Kenya Airways offers Africa the best connectivity to the rest of the world and vice versa.”
Dr. Ralf Heckner, Swiss Ambassador to Kenya said,”Nairobi is from numerous points of view the ‘think tank city’ of the African mainland with numerous NGOs and colleges. Kenyan human rights NGOs will require only a couple of hours to be in Geneva and take an interest in sessions of the Human Rights Council. The equivalent is genuine with regards to helpful issues, exchange, wellbeing and harmony advancement. Geneva is the central command of the UN High Commissioner for Refugees, the International Committee of the Red Cross, the World Trade Organization, and the World Health Organization. All these are associations with dynamic connects to Kenyan establishments. In this way, I expect more meeting the travel industry in Geneva and in Nairobi. I anticipate new associations and joint effort. I expect more exchange and venture. I anticipate a brilliant reciprocal future. I expect that a great flight should Geneva”.
Kenya Airways has focused on expanding its network as part of the airline’s growth strategy and as a result increasing the airline’s capacity measured in Available Seat Kilometres (ASKs) Since 2018 . Four new routes, namely Mauritius, New York, Libreville and Mogadishu have since been launched. Kenya Airways also increased flights to Amsterdam and Paris and added a direct flight to Cape Town. The airline will operate the new routes four times weekly using its flagship aircraft Boeing 787-8 Dreamliner.